7 Easy Steps To An Effective Landing Page

Curriculum

7 Sections
26 Lessons
Lifetime

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1 - Reason... Why does a customer need you?
Understanding the reasons why your customers chose to buy (or not) from you, will provide you with your single most powerful sales tool, empathy!
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2 - Offer... What is your customer getting?
Within the offer, you need to provide details of what customers will get from your product/service.
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3 - Trigger... When should your customer buy?
Deadlines and scarcity provides signals prompt your customers to buy your product/service - Highlighting what your customer will miss out on and why it's in their best interest to buy right now, are a good way to prevent procastination.
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- 3.0
  Time-based
- 3.1
  Quantity-based
4 - Individual... Who is your customer buying from?
People don't buy from businesses, but rather from people within a business - Here is where narrating the story of your own journey will help convey the value of your product/service.
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5 - Gain... How does your customer benefit?
Another key consideration in the buyer's mind are the benefits, but more importantly than that are the effects of those benefits.
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6 - Affirmation... What do others say?
Social proof is also another key deciding factor when buyers chose to buy from you or not - Providing evidence of your claims will go a long way to helping you make a sale.
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7 - Publish... How do we bring it all to life?
As a final step, you need to think about what you are expecting the customer to do, how you will get them to that point, and how you will measure the outcome.
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Time-based

We are all procrastinators by design, pre-programmed to act only when triggered by an emotion, need or motive. If we are not presented with the right cues which prompt us to take action immediately, we simply revert to our default setting and do nothing.

By linking your product/service to a time-based offer, you tap into the subconscious mind of your potential customer and trigger the necessary emotions needed to ensure action is taken prevent a negative emotion (missing out!).

Examples:

Today Only!
Only Available for 24Hrs!
You only have 30 mins to take advantage of this offer!

Exercise:

Because by definition time-based offers have a fixed endpoint, it’s important that you have a varying list of time-based offers you could use at various points in time. Write down as many as you can think of right now and revisit this list on a regular basis and continue to grow it. A calendar with key dates can also be used to tie your time-based offers to readily recognisable deadlines (seasonal offers, special days, special events, etc).

What Else They Get

7 Easy Steps To An Effective Landing Page

Curriculum

Time-based

Examples:

Exercise:

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