WiDoo Clear Answers
Because marketing provides such an overwhelming choice of tactics, tools, channels and data-driven insights, businesses looking to embark on promotional activities can find the selection a real challenge.
Here we have answered some of our most frequently asked questions.
How Can I Find Out if my Current Marketing is Working?
WiDoo strive to quantify our marketing efforts, so the first thing we do is to ensure all our clients have a suitable tracking system in place. Google Analytics is our recommendation as it’s free and simple to use. Via this tool you are be able to set-up trackers to monitor any action which brings value to your business (calls, enquiries, bookings, orders, etc), and your existing marketing person/supplier should have been using this (or an equivalent) from day one.
As a New Business, Where Do I Start With Marketing?
WiDoo know only too well how difficult starting a new business is, and how confusing the huge range of services and tools available can be. The good news is you don’t have to do it all from day one, the key is making sure you have a plan in place and that you talk this through with people you trust. Talking and thinking about it will allow you to identify any potential issues well before they become a reality, allowing you to address them in advance or bypass them altogether.
How Much Should I Be Spending on Marketing?
WiDoo recommend you should be aiming for around 10% of your turn-over as an effective budget for all your marketing activities (online & offline combined). Less than this, and your marketing efforts will have to work extra hard, more than this and you start to eat too far into your profits.
Can I Do My Own Marketing?
WiDoo believe you can! Just by handing out a business card while you are talking to someone about your business you are in-fact already applying a basic level of marketing. When it comes to more advanced marketing activities, this question is more dependant on your level of experience and time. Outsourcing your marketing has a number of core benefits; access to data trends, industry tools, emerging opportunities and more importantly hands-on experience of what works and what doesn’t. Another way to answer this question is, based on your current ability to place one brick on top of another, would you build your own house? Or would a builder be able to do this quicker, better, cheaper?
Do You Provide Marketing Advice and Support?
WiDoo pride ourselves in our consultation-first approach, and will not point you towards any of our services until we have a clear and thorough understanding of your business’ current situation. In doing this, we can be sure that we will be giving you the best possible advice and greatly increase your chances of success. Armed with our advice, you can then choose to take the work on yourself or if pushed for time, ask us to help you deliver it.
Behind Everything WiDoo
WiDoo what we do because we are passionate about making a real difference to the success of a business.
WiDoo have over 40 years of combined experience in the art of online and offline marketing. Our team are experienced in a wide range of marketing disciplines and are continuously developing their skills further.
WiDoo have access to the latest tools and techniques to deliver effective marketing services and high quality marketing products.
WiDoo stay away from false promises and unrealistic expectations. We have learnt to stay true to our values.