7 Easy Steps To An Effective Landing Page

Curriculum

7 Sections
26 Lessons
Lifetime

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1 - Reason... Why does a customer need you?
Understanding the reasons why your customers chose to buy (or not) from you, will provide you with your single most powerful sales tool, empathy!
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2 - Offer... What is your customer getting?
Within the offer, you need to provide details of what customers will get from your product/service.
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3 - Trigger... When should your customer buy?
Deadlines and scarcity provides signals prompt your customers to buy your product/service - Highlighting what your customer will miss out on and why it's in their best interest to buy right now, are a good way to prevent procastination.
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- 3.0
  Time-based
- 3.1
  Quantity-based
4 - Individual... Who is your customer buying from?
People don't buy from businesses, but rather from people within a business - Here is where narrating the story of your own journey will help convey the value of your product/service.
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5 - Gain... How does your customer benefit?
Another key consideration in the buyer's mind are the benefits, but more importantly than that are the effects of those benefits.
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6 - Affirmation... What do others say?
Social proof is also another key deciding factor when buyers chose to buy from you or not - Providing evidence of your claims will go a long way to helping you make a sale.
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7 - Publish... How do we bring it all to life?
As a final step, you need to think about what you are expecting the customer to do, how you will get them to that point, and how you will measure the outcome.
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Empathy

We are all drawn to people like us, so the more we feel someone understands us, the more comfortable in their company we feel, the closer we get to them, and as a result, the more we learn to trust them. Empathy is the first social cue we use to form relationships in this sequence of events.

By putting ourselves in someone else’s shoes and demonstrating that we can see the world through their eyes, we instigate a sense of trust and increase our chances of a positive relationship.

Examples:

I have been in your situation…
I understand what you’re going through…
I know what you’re experiencing…
I too have been let down by…
I also have struggled to find a reliable…

Exercise:

Write down a sentence which shows your understanding of your customer’s situation. If you haven’t experienced the same situation, then focus on a similarly relevant one.

Quantity-based

7 Easy Steps To An Effective Landing Page

Curriculum

Empathy

Examples:

Exercise:

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