7 Easy Steps To An Effective Landing Page

Curriculum

7 Sections
26 Lessons
Lifetime

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1 - Reason... Why does a customer need you?
Understanding the reasons why your customers chose to buy (or not) from you, will provide you with your single most powerful sales tool, empathy!
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2 - Offer... What is your customer getting?
Within the offer, you need to provide details of what customers will get from your product/service.
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3 - Trigger... When should your customer buy?
Deadlines and scarcity provides signals prompt your customers to buy your product/service - Highlighting what your customer will miss out on and why it's in their best interest to buy right now, are a good way to prevent procastination.
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- 3.0
  Time-based
- 3.1
  Quantity-based
4 - Individual... Who is your customer buying from?
People don't buy from businesses, but rather from people within a business - Here is where narrating the story of your own journey will help convey the value of your product/service.
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5 - Gain... How does your customer benefit?
Another key consideration in the buyer's mind are the benefits, but more importantly than that are the effects of those benefits.
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6 - Affirmation... What do others say?
Social proof is also another key deciding factor when buyers chose to buy from you or not - Providing evidence of your claims will go a long way to helping you make a sale.
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7 - Publish... How do we bring it all to life?
As a final step, you need to think about what you are expecting the customer to do, how you will get them to that point, and how you will measure the outcome.
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Fears

Our anxieties and apprehensions play a crucial role in deciding whether or not we end up buying something. We’ll refer to these as fears, as these are almost always driven or influenced by our own internal system. Put yourself in the mind of your ideal customer, what things are they most likely to worry or feel fearful about?

Examples:

Price: Will I end up paying over the odds?
Promise: Will I be left disappointed?
Perception: Will I end up being judged by others?
Participation: Will I have to do something I’ve never done before?

Exercise:

Write down an answer to each of the customer questions above, then write down at least one reason for each of your answers.

Fantasy

7 Easy Steps To An Effective Landing Page

Curriculum

Fears

Examples:

Exercise:

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