Solution

We’re all busy people, and if someone has found a way of tackling one of our problems for us, then we become very interested indeed. Particularly so if the solution is easier, quicker, cheaper, or better than the method we are currently using to solve our problems.

Showing that you’ve come up with the solution to the problem your customers are having means that you can position your product/service as the very thing they are looking for.

Examples:

• Problem: My car keeps breaking down;
  • Solution: I set up a showroom with almost-new cars and guarantee them for 3 years.
  • Solution: I run a mobile motor repair service and we come wherever you are to keep you moving.
• Problem: My grass grows too quickly;
  • Solution: I provide gardening services so that you can spend your weekends doing things you enjoy.
  • Solution: I set up automatic grass mowing systems so you never need to cut it again.

Exercise:

Write down the solution that you have come up with to your customer problems.