7 Easy Steps To An Effective Landing Page

Curriculum

7 Sections
26 Lessons
Lifetime

Expand all sectionsCollapse all sections

1 - Reason... Why does a customer need you?
Understanding the reasons why your customers chose to buy (or not) from you, will provide you with your single most powerful sales tool, empathy!
4
2 - Offer... What is your customer getting?
Within the offer, you need to provide details of what customers will get from your product/service.
4
3 - Trigger... When should your customer buy?
Deadlines and scarcity provides signals prompt your customers to buy your product/service - Highlighting what your customer will miss out on and why it's in their best interest to buy right now, are a good way to prevent procastination.
2
- 3.0
  Time-based
- 3.1
  Quantity-based
4 - Individual... Who is your customer buying from?
People don't buy from businesses, but rather from people within a business - Here is where narrating the story of your own journey will help convey the value of your product/service.
5
5 - Gain... How does your customer benefit?
Another key consideration in the buyer's mind are the benefits, but more importantly than that are the effects of those benefits.
3
6 - Affirmation... What do others say?
Social proof is also another key deciding factor when buyers chose to buy from you or not - Providing evidence of your claims will go a long way to helping you make a sale.
3
7 - Publish... How do we bring it all to life?
As a final step, you need to think about what you are expecting the customer to do, how you will get them to that point, and how you will measure the outcome.
5

Fantasy

As humans, we’re all pre-programmed to dream about the future, and when it comes to choosing a product/service, a business’s ability to turn those dreams into a reality is one of the first signals we use to identify a suitable provider. To identify these questions, simply put yourself in the mind of a prospective customer, what would you be wondering about?

Examples:

How much free time would I have if I knew how to…?
Where could I be if someone else could take care of…?
What else would I be doing if I was faster at…?
Who could help me solve…?

Exercise:

Write down at least 3 questions which you feel your potential customers may be asking themselves, and complete them by bringing in the solutions your product/service provides. Focus specifically on the positive ones, remember these are fantasies. Don’t limit yourself and add as many as you can think of to your list, but also remember you can always come back to this at a later time.

Fears

7 Easy Steps To An Effective Landing Page

Curriculum

Fantasy

Examples:

Exercise:

Modal title