Numbers: facts, stats
Numbers, stats, and percentages are important on a landing page because they establish credibility, build trust, and provide concrete information. They make your message clear, persuasive, and visually appealing. Numbers also differentiate your product or service from competitors, showcasing your competitive advantage and increasing conversions. Overall, they enhance the effectiveness of your landing page by providing evidence, building trust, and making information easier to understand.
Examples:
- Credibility and Trust:
- “Backed by 10 years of industry experience.”
- “Over 500,000 satisfied customers and counting.”
- “Rated 4.9 out of 5 stars by our users.”
- Clarity and Specificity:
- “Increase your website traffic by 150%.”
- “Save up to 50% on your monthly energy bills.”
- “Our software reduces processing time by 80%.”
- Persuasion and Social Proof:
- “Join thousands of businesses who have doubled their revenue.”
- “95% of our customers report improved sleep quality.”
- “See how Jane increased her sales by 200% using our strategies.”
- Visual Appeal and Scannability:
- “30-day money-back guarantee.”
- “Limited time offer: Get 50% off!”
- “Sign up now and receive a free e-book valued at £49.99.”
- Differentiation and Competitive Advantage:
- “Our product has a 99.9% uptime, surpassing industry standards.”
- “Ranked #1 by independent consumer reviews for customer satisfaction.”
- “Our online course boasts a 97% completion rate.”
Exercise:
Prepare a combination of numbers, stats and percentages tailored to your own product/service for this section of your landing page. The goal is to boost credibility, clarify benefits, provide social proof, improve visual appeal, and highlight the competitive advantages of your product/service.