So you have a product or service but don’t know how to convince people that they should buy this from you? Well, you are in just the right place, as this is precisely why I created this system in the first place.
As you work through the next few steps, you will uncover the core elements of a “Highly Effective Product/Service Sales Page”.
I have grouped these elements into 7 easily digestible sections and as a way of helping me make the whole process easier to remember, I came up with the rather catchy acronym ROTIGAP.
- Reason… Why does a customer need you?
- Offer… What is your customer getting?
- Trigger… When should your customer buy?
- Individual… Who is your customer buying from?
- Gain… How does your customer benefit?
- Affirmation… What do others say?
- Publish… How do we bring it all to life?
By the end of this course, not only will you have gained a real in-depth understanding of how to best position your product/service in front of your ideal customers through a highly efficient landing page, but you will also have at your disposal the vital components of your future promotional activities.
So, if you are ready to create “Your Best Selling Tool”, click the Continue button!
Curriculum
- 7 Sections
- 26 Lessons
- Lifetime
- 1 - Reason... Why does a customer need you?Understanding the reasons why your customers chose to buy (or not) from you, will provide you with your single most powerful sales tool, empathy!4
- 2 - Offer... What is your customer getting?Within the offer, you need to provide details of what customers will get from your product/service.4
- 3 - Trigger... When should your customer buy?Deadlines and scarcity provides signals prompt your customers to buy your product/service - Highlighting what your customer will miss out on and why it's in their best interest to buy right now, are a good way to prevent procastination.2
- 4 - Individual... Who is your customer buying from?People don't buy from businesses, but rather from people within a business - Here is where narrating the story of your own journey will help convey the value of your product/service.5
- 5 - Gain... How does your customer benefit?Another key consideration in the buyer's mind are the benefits, but more importantly than that are the effects of those benefits.3
- 6 - Affirmation... What do others say?Social proof is also another key deciding factor when buyers chose to buy from you or not - Providing evidence of your claims will go a long way to helping you make a sale.3
- 7 - Publish... How do we bring it all to life?As a final step, you need to think about what you are expecting the customer to do, how you will get them to that point, and how you will measure the outcome.5
