Action: What the customer has to do

A clear call to action (CTA) is crucial on a landing page because it guides visitors on what they should do next. Whether your goal is to generate leads, drive sales, encourage sign-ups, or any other desired action, a well-designed and prominent CTA helps motivate visitors to take that specific action.

Examples:

• E-commerce Store:
  • “Shop Now”
  • “Buy Now”
  • “Add to Cart”
  • “Get 10% Off Today”
  • “Explore Our Collection”
  • “Limited Time Offer”
• Software as a Service (SaaS) Provider:
  • “Start Your Free Trial”
  • “Get Started”
  • “Sign Up Now”
  • “Request a Demo”
  • “Unlock Premium Features”
  • “Try it for 30 Days”
• Professional Services (Lawyer, Consultant, etc.):
  • “Book a Consultation”
  • “Schedule an Appointment”
  • “Get Expert Advice”
  • “Request a Quote”
  • “Learn More About Our Services”
  • “Talk to an Expert”
• Health and Wellness (Fitness, Spa, etc.):
  • “Join Today”
  • “Schedule Your Session”
  • “Get a Free Fitness Assessment”
  • “Book Your Massage”
  • “Claim Your Introductory Offer”
  • “Explore Our Classes”
• Restaurant or Food Delivery:
  • “Order Now”
  • “Reserve a Table”
  • “Get 20% Off Your First Order”
  • “View Our Menu”
  • “Discover Daily Specials”
  • “Call for Delivery”
• Home Services (Plumber, Electrician, etc.):
  • “Request a Quote”
  • “Book an Appointment”
  • “Get a Free Inspection”
  • “Find Your Solution”
  • “Contact Our Experts”
  • “Get Your Project Started”
• Education and Training:
  • “Enroll Now”
  • “Register for a Course”
  • “Download the Course Syllabus”
  • “Attend a Webinar”
  • “Explore Our Programs”
  • “Start Learning Today”
• Estate Agent:
  • “Find Your Dream Home”
  • “Schedule a Property Tour”
  • “Request a Market Analysis”
  • “Get Pre-Qualified”
  • “Explore Available Listings”
  • “Speak to an Agent”

Exercise:

Decide on “the one thing” you would like your customers to do through your landing page. Keep in mind that whatever this action is, the customer has to be able to actually achieve a result out of it. For example, if you want to speak to customers over the phone, but you are unable to take calls during the day (because you are busy with other clients), you should go for an option such as “Request A Callback” over a “Call 0800123456 Now”.