7 Easy Steps To An Effective Landing Page

Curriculum

7 Sections
26 Lessons
Lifetime

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1 - Reason... Why does a customer need you?
Understanding the reasons why your customers chose to buy (or not) from you, will provide you with your single most powerful sales tool, empathy!
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2 - Offer... What is your customer getting?
Within the offer, you need to provide details of what customers will get from your product/service.
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3 - Trigger... When should your customer buy?
Deadlines and scarcity provides signals prompt your customers to buy your product/service - Highlighting what your customer will miss out on and why it's in their best interest to buy right now, are a good way to prevent procastination.
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- 3.0
  Time-based
- 3.1
  Quantity-based
4 - Individual... Who is your customer buying from?
People don't buy from businesses, but rather from people within a business - Here is where narrating the story of your own journey will help convey the value of your product/service.
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5 - Gain... How does your customer benefit?
Another key consideration in the buyer's mind are the benefits, but more importantly than that are the effects of those benefits.
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6 - Affirmation... What do others say?
Social proof is also another key deciding factor when buyers chose to buy from you or not - Providing evidence of your claims will go a long way to helping you make a sale.
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7 - Publish... How do we bring it all to life?
As a final step, you need to think about what you are expecting the customer to do, how you will get them to that point, and how you will measure the outcome.
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Quantity-based

Scarcity is another powerful tool we can use to stimulate people into taking action. This plays with the part of our brain which helps us stay alive by ensuring we don’t miss out on things that are essential to our survival (water, food, etc).

By putting a finite number along with your offer, you will be motivating your customers to buy from you before your offer runs out.

Examples:

Only Available to the first 25 people!
Only 10 products left!
Only 5 seats remain available!
Last 2 tickets remaining!

Exercise:

Write down a list of potential quantity-based calls-to-action, jot as many as you can for now but make sure to update this list whenever a new example comes to mind.

Time-based

7 Easy Steps To An Effective Landing Page

Curriculum

Quantity-based

Examples:

Exercise:

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