7 Easy Steps To An Effective Landing Page

Curriculum

7 Sections
26 Lessons
Lifetime

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1 - Reason... Why does a customer need you?
Understanding the reasons why your customers chose to buy (or not) from you, will provide you with your single most powerful sales tool, empathy!
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2 - Offer... What is your customer getting?
Within the offer, you need to provide details of what customers will get from your product/service.
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3 - Trigger... When should your customer buy?
Deadlines and scarcity provides signals prompt your customers to buy your product/service - Highlighting what your customer will miss out on and why it's in their best interest to buy right now, are a good way to prevent procastination.
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- 3.0
  Time-based
- 3.1
  Quantity-based
4 - Individual... Who is your customer buying from?
People don't buy from businesses, but rather from people within a business - Here is where narrating the story of your own journey will help convey the value of your product/service.
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5 - Gain... How does your customer benefit?
Another key consideration in the buyer's mind are the benefits, but more importantly than that are the effects of those benefits.
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6 - Affirmation... What do others say?
Social proof is also another key deciding factor when buyers chose to buy from you or not - Providing evidence of your claims will go a long way to helping you make a sale.
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7 - Publish... How do we bring it all to life?
As a final step, you need to think about what you are expecting the customer to do, how you will get them to that point, and how you will measure the outcome.
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Benefits: What does the transformation mean to the user

As consumers, we are rarely interested in products/services themselves, opting instead to focus almost exclusively on the benefits these products/services bring to our lives.

Benefits are real-world examples of what your customers indirectly get to experience as a result of the outcomes achieved from the direct use of your product/service.

Examples:

Keep your windows clean —> Improve visibility —> Enjoy your garden more
Control your finances more efficiently —> Save money —> Treat yourself to something nice
Maintain your website optimised —> Increase rankings —> Gain more visitors & enquiries
Protect your house from intruders —> Stay safe —> Protect your family and possessions
Prolong the shelf-life of your food —> Reduce waste —> Protect the environment
Remain healthy —> Live Longer —> Do more of what you enjoy doing
Repair your stone chips —> Prevent replacements —> Save for the future

Exercise:

Write down at least one (ideally more) benefit to each of the effects you identified in the previous exercise.

Effects: How it transforms lives

7 Easy Steps To An Effective Landing Page

Curriculum

Benefits: What does the transformation mean to the user

Examples:

Exercise:

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