Furies

We associate anger with negative experiences we’ve had with a product/service, specifically after we have completed the purchase. Poor customer service, faulty products, or unmet expectations from previous attempts have the potential to sway us away from a new purchase. As a customer, what situations would you be unhappy about after you have bought from a supplier?

Examples:

• Service: Slow or no response.
• Quality: Poor quality, not fit for purpose.
• Expectation: Slow or no results, unmet promises.

Exercise:

Write down the three core furies from above, next to each write down how your product or service addresses these.