Step 1: Destination
Decide where you would like your marketing activity to take your business.
- Reach: Get your brand in front people who don’t yet know about you (ideal for one-time sales).
- Convert: Turn more of the people who already know of you into customers (ideal for repeatable sales).
- Combine: Attract new prospect and convert more into customers (ideal for multi-vertical businesses).
Step 2: Check-in
Ensure you have all of your marketing “ESSENTIAL MUST-HAVE’s” before going any further!
- Website: Ensure you have a platform at the centre of all your marketing activities (can be lead-gen or ecommerce).
- Tracking: Ensure you have the means to track and monitor the impact of your marketing activities (think analytics).
Step 3: Take-off
Sit back and let our experienced captain and his trusted crew take care of your marketing journey!
- Route: We will find the most direct route, and the appropriate stop-overs for long-haul projects.
- Instruments: We will ensure we deploy the necessary tools and fine-tune any settings needed for a smooth flight.
- Checks: We will keep an eye on all the essential information to ensure we are always on track.
Step 4: On-flight
While you dedicate your time to other areas of your business, we will ensure your journey is a comfortable one.
- Essentials: We will supply you with all you essentials throughout your journey (think status reports).
- Extras: You will be able to see your exact location or ask us for anything at anytime (direct access to live data).
Step 5: Landing
As we approach your desired marketing destination, we will do our best to ensure you choose to fly with us again.
- Assessment: We will review the entire marketing project and learn from what we could do more of (or improve).
- Planning: We will provide you with everything you need to plan the next leg of your journey.